Social Media
➡️➡️➡️All docs related to SM strategy can be found here.

Social Networks

Here's a list of all our networks (listed in effectiveness priority)
  1. 1.
    LinkedIn
  2. 2.
    Twitter
  3. 3.
    Facebook
  4. 4.
    Instagram
Also, you should follow us (if ya wanna) 😁

Traffic

Keep up with how social networks (and all other areas) are driving traffic to the website through Hubspot reports. See the specifics of each network through the specific source on Hubspot.

Top three goals for SM

  1. 1.
    Increase website traffic
  2. 2.
    Increase brand awareness
  3. 3.
    Boost content engagements
Find our defined goals & KPIs here.

Content

The majority of social media users (58%) prefer visual content over text in their feeds.

When planning and/or implementing Social Media strategy, here are some important factors to consider:

Check out our engagement plan here.
  • Define the key performance indicators (KPIs) you will be focusing on and optimizing for
  • Use S.M.A.R.T. goals (Specific, Measurable, Achievable, Relevant and Time-bound)
  • Feel free to use previous SM strategic plans as reference

Audience Personas

Read more about our audience here.
Last modified 8mo ago