For all material on shared drive, click here: Blog Writing Toolkit

Writing Style

To ensure consistency in style and language, please follow the Editorial Guidelines. This document covers everything from formatting to writing best practices. It will also be used as a frame of reference for editors when reviewing content.

Interesting stats to consider

  • Blog posts consisting of 1,000-2,000 words receive an average of 56.1% more social shares as compared to content with fewer than 1,000 words
  • Headlines containing 14-17 words result in 76.7% more social shares compared to short headlines


As of now - Reviewed blogs that are ready to be published will have these steps to complete:
  • Checked off all subtasks in blog ClickUp card
  • Approved for publishing by team lead
  • Assigned publishing date by team lead on ClickUp
  • Tag @Max in subtask for publishing reminder
Steps subject to change once website is further set up for blog posting by individual author.

Quick links

Last modified 7mo ago